Plastics Kill 1.5M Marine Animals Each Year

According to Jornal A Tribuna, six years ago, a Minke whale was found dead in Normandy, France, with 800 pounds of plastic bags in its stomach.

Check out this new PSA, which illustrates the problem:



This Surfrider Foundation Rise Above Plastics PSA was created by Portland-based creative agency Borders Perrin Norrander.

Creative Director Jeremy Boland developed the video concept after watching trash flow down a street sewer grate near a local playground in Portland, OR one rainy day.

“Walking into work one morning I saw a bunch of plastic, man-made waste filtering through a street drain and thought about how most people never think about its final resting place, our oceans,” said Boland. “The Freudian thing about trash for most people is that if it’s out-of-site then it’s out-of-mind. The juxtaposition of our future leaders playing in the school’s playground and plethora of plastic waste spurred me to think about how I could raise awareness of its negative effects on marine life. I knew the spot should have a stylistic appeal and a humanism that is easily communicated to all demographics through animation.”

For more info check out Surfrider's Rise Above Plastics website.