San Diego Surf Shop Goes Green thanks to the Action Sports Environmental Coalition

Received this Facebook message from San Diego Surfrider today:

PB Surf Shop Grand Reopening PARTY!!! Saturday November 21st 2009 6:00pm - 11:00pm.

Pacific Beach Surf Shop is proud to announce the opening of the Action Sports Environmental Coalition GREENROOM within the shop. The shop undergoing a remodel that will include an organic and sustainable clothing section, a stage to host LIVE music, film and speaking events and a new surfboard gallery to showcase San Diego's best and most creative shapers.

This party will be the start with Live music from Human lab and The Growlers. As well as our line up of talented arts such as: Jesse Miller, Theo Hetherington, and other eVocal artists with food, drinks, and festivities. Come and be a part of a new experience as we move forward to be the "community surf shop" that will bring a wide range of events to the surf and beach community. For more information on the event please call PB Surf Shop at (858)373-1138.

If you are going to attend the party then you can RSVP on Facebook, here.


I don't remember how I first became aware of the Action Sports Environmental Coalition, but I really enjoyed it when ASEC member Tom Campion testified @ Senator Boxer's May 24, 2007 Environment & Public Works Committee hearing “The Issue of the Potential Impacts of Global Warming on Recreation and the Recreation Industry.”


photo: the hearing.

You can read a great blog post about their day on Capitol Hill, titled "ASEC Members Go to Washington, Bring Skateboards, Make History" here. Here's an excerpt:

World class skateboarder Bob Burnquist became a part of American history as the first person to bring a skateboard into the U.S. Capitol building in its 214 year history. Burnquist, joined by Sen. Barbara Boxer (D-CA), was on his way to the Senate dining room for lunch with fellow members of the Action Sports Environmental Coalition (ASEC).


photo: Bob Burnquist, from his blog.

You can check ASEC out here on their Ning page.

“ASEC utilizes its collective assets to broaden the horizons of conscious consumption--paving the way for skateboarders, surfers, snowboarders, BMX bikers, and those passionately involved in the sports to achieve lasting sustainable benefits for individuals and community institutions. Like these sports, ecological sustainability is not just a trend--it is your chance to get involved and take action in a movement, and to leave behind those companies that only take from you, unconcerned about your needs, your body, your mind, and the fact that you do have a choice. This is your chance to lead, follow or be left behind.”