Showing posts with label Yes We Can Song video. Show all posts
Showing posts with label Yes We Can Song video. Show all posts

Tuesday, November 18, 2008

Marketing will.i.am, Marketing Obama



I have been a will.i.am fan since his Live Earth "Mother Nature" performance. I have really enjoyed the role that he's played in the Barack Obama campaign.

Tonight, I learned that the "Yes We Can Song" was associated with an interactive website, created by Syrup NYC. The video's producer, a friend of will.i.am's, came up with the concept; it is seperate from the Obama campaign.

From Syrup NYC:
"The site allows users to express their support [for Barack Obama] by submitting their photographs to a collective mosaic to become thumbnails in the "Yes We Can Song" video.

Visit the website, to watch the mosaic music video. It's incredible.

Beyond that, I am not sure what's next for http://www.hopeactchange.com/. But I love the idea.

For more info about how websites like this can be used to engage people in politics, check out this video - the video's producer, and Syrup NYC, took this conversation to Harvard's Berman Center for Internet & Society, where lots of interesting ideas were discussed.