Commemorating UNICEF's 2009 Tap Project and World Water Week (March 22-28), Publicis in the West placed melting ice sculptures shaped like children throughout Seattle.
The "Ice Children" were on display at Westlake Center alongside a sign asking passersby: "What happens to children when the water runs out."
"Each day, 4,200 children die from a lack of drinking water," continues the sign.
The sculptures aimed to raise funds and awareness for clean drinking water.
Optimedia handled the media buy.
Source: MediaPost Out to Launch April 1, 2009 e-newsletter.
