I need to stop holding my cell phone up to my ear ... need to start using my hands-free device.
Showing posts with label Save the Honey Bees. Show all posts
Showing posts with label Save the Honey Bees. Show all posts
Wednesday, June 30, 2010
Monday, November 24, 2008
Häagen-Dazs & Save the Honey Bees
Created by Goodby, Silverstein & Partners, San Francisco -- Häagen-Dazs campaign to Save the Honey Bees.
From an Advertising Age profile on Joshua Spanier, Director-Communications Strategy:
When Joshua's team "discovered a mysterious 'colony collapse crisis' that's killing honeybees, it took Häagen-Dazs from ice-cream marketer to eco-advocate via the 'Help the Honey Bees' campaign.
The 2008 campaign launched with a new flavor, Vanilla Honey Bee, and inventive print advertising such as seed-embedded inserts consumers could plant to grow flowers for bees. The effort reached its nontraditional zenith when Häagen-Dazs testified before Congress on the matter.
'You can't buy that sort of marketing connection,' says Mr. Spanier, 34, who cut his media teeth as a strategic media planner at Zenith, London. 'Rather than just saying, 'Buy my product,' Häagen-Dazs became part of a much larger story.'"
Here are the viral video & interactive website elements of the cause marketing campaign:
Disco Dancin' Honey Bees:
Bee-Boy Dance Crew Honey Bees:
Opera Honey Bees:
Check out the amazing, interactive website, too! Video tutorial below.
From an Advertising Age profile on Joshua Spanier, Director-Communications Strategy:
When Joshua's team "discovered a mysterious 'colony collapse crisis' that's killing honeybees, it took Häagen-Dazs from ice-cream marketer to eco-advocate via the 'Help the Honey Bees' campaign.
The 2008 campaign launched with a new flavor, Vanilla Honey Bee, and inventive print advertising such as seed-embedded inserts consumers could plant to grow flowers for bees. The effort reached its nontraditional zenith when Häagen-Dazs testified before Congress on the matter.
'You can't buy that sort of marketing connection,' says Mr. Spanier, 34, who cut his media teeth as a strategic media planner at Zenith, London. 'Rather than just saying, 'Buy my product,' Häagen-Dazs became part of a much larger story.'"
Here are the viral video & interactive website elements of the cause marketing campaign:
Disco Dancin' Honey Bees:
Bee-Boy Dance Crew Honey Bees:
Opera Honey Bees:
Check out the amazing, interactive website, too! Video tutorial below.
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