FRESH, the film :: Reinventing our Food System :: Screening in Oakland, CA, March 13

The 2009 documentary FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system.

Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

Learn more about the people involved with the film here.

Check out the trailer here:



To see the full feature, look for a screening near you, or find out how to host your own screening, here.

The film is screening (for free) in Oakland, CA on Saturday, March 13th. Info here.

One way to stay current on FRESH - become a fan on Facebook.

New Pollan Rule :: "Don't Eat Anything You See on Television"

OK yeah, if there was a Michael Pollan Fan Club then I might consider running for Club President ... :)

I Love Michael Pollan

photo: Michael Pollan

I read Michael Pollan's book The Botany of Desire while I was living in Washington, DC, on the advice of a friend. It gave me a whole new perspective on plants and food - and I have not purchased a conventionally grown potato since I finished the book:) If you haven't read it, then you've got to check it out. At 304 pages, it's a quick, entertaining read.



And check out this PBS special, based on the book ... this is the trailer.



The PBS special first aired last Wednesday, October 28th. Bummer ... I missed it, too. Check here to find out when it'll air again in your neighborhood. Or watch the full-length special here. Or you can purchase the DVD (or the book) here, from Barnes & Noble.

Michael Pollan's speaking schedule is here. The November San Francisco event is sold out - just checked.