Look for the Leaping Bunny

Yup. Shopping just gets harder and harder the more you know. Check this one out.

Consumers need to be cautious when they see the label "not tested on animals." Some companies might say that their products are cruelty-free, but it can mean that while the final product was not tested on animals, the ingredients were. It can also mean that the company itself did not test the product on animals, but contracted another firm to do their dirty work. The best way to be sure that a company is truly cruelty-free is to see if it's listed with The Coalition for Consumer Information on Cosmetics (CCIC). If so, it means they've met the rigorous standards designed by CCIC to ensure that no animal testing is used in any phase of product development by the company, its laboratories or suppliers.

The CCIC's mark is the leaping blue bunny. Look for it on your products next time you're shopping for household and personal care products like soaps, lotions and makeup.

Also check out the product directories here - get your iPhone app, print a pocket directory, or request to have one sent to you in the mail.