Participatory Campaigning - check it out on Mon Dec 14!

This is one of the many side events being held @ COP15. I wish I could go to this one. Hopefully it'll either stream live, or will show up archived on this website.


December 350.org candlelight vigil in Campo Grande, Brazil.

Participatory Campaigning: how new organizations are using storytelling, technology, and distributed campaign models to grow the movement and engage millions of people in change

Who: a panel of the leaders behind the Global Wake up Call, 350 International Day of Action, this weekend’s World Wants a Real Deal talk about how these incredible outpourings of public support were organized with small resources, short timelines, and entirely new organizational models.


* Ricken Patel, Executive Director, Avaaz, the world’s largest digital campaigning org, with 3.5M supporters
* Jamie Henn, Communications Director, 350.org, organizers of the world’s largest climate action on October 24
* Ben Margolis, Campaigns Director, TckTckTck, an open campaign involving 220+ global NGO partners


Why: Avaaz’s Global Wake Up Call in September organized 2,400 events in 120 countries in less than 3 weeks. 350.org’s Oct 24 had 5,200 events in 181 countries, getting over 1M people engaged with climate in their own communities. This weekend’s Real Deal action saw over 3,000 events in Copenhagen and around the world show their support for a climate deal, and may yet shift the dynamics. The creativity of these real stories from real people helped each own the news cycle, including on Oct 24 making “350ppm” the biggest news story in the world.

These NGO’s have used new, network-centric organizing models to pull off some of the largest global political actions we’ve seen in our times. Working at light speed, they marry tight political analysis, global grassroots organizing, compelling storytelling, and a deep understanding of technology to empower people, distribute work, and gain huge network effects. The leaders of these orgs will share their stories about how this is done and how it might point to new organizing models more NGO’s will move towards towards in the future.

A premiere of the new campaign video from this weekend’s World Wants a Real Deal will also be premiered at the event.


Date: Monday, December 14th
Time: 7:15pm – 8 PM


Location: TckTckTck’s Fresh Air Center http://tcktcktck.org/freshair