photo: Serena Ryder
I recently stumbled upon this video - absolutely love it. (Partly because I saw Serena Ryder open for Paolo Nutini @ Slim's in San Francisco earlier this year, and loved her set.)
This video was created by TckTckTck campaign co-founder and former UN Secretary General Kofi Annan's new organization, the Global Humanitarian Forum -- along with the organization's partner global advertising giant Havas Worldwide, and their film production arm, The:Hours.
Mr Annan said: “By downloading the song, people from around the world will add their names to this growing global petition, and together we will create such a noise our leaders will listen".
Visit this website to learn how to download the song for free in iTunes, and to sign the "I Am Ready" pledge.
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