Manatees, Porcelain Dolls, Estuaries, and Joey Lawrence

1% For The Planet launched a print and online campaign to drive traffic to its online store, which donates proceeds to environmental organizations.

One ad stars a manatee that collects porcelain dolls. Another ad features a butterfly wielding a medieval weapon from its vast collection. The third ad is an estuary that collects Joey Lawrence memorabilia. Each wishes they could shop at 1% For The Planet's online store, but that whole non-human thing gets in the way.

TDA Advertising & Design created the campaign and handled the media buy.





source: MediaPost Out to Launch, Wednesday, March 11, 2009.