Pace University's Lubin School of Business' Interactive and Direct Marketing Lab released a report in December 2008 that found -
Though 84% of Millennial internet users notice ads on social networks, only 19% find them relevant, and 36% claim they never to click on them.
The survey found Millennials join a brand group or fan page for the following reasons:
* Getting news or product updates (67%)
* Having access to promotions (64%)
* Viewing or downloading music or videos (41%)
* Submitting opinions (36%)
* Connecting with other consumers (33%)
Source: SocNet Ads Not Relevant to 81% of Millennials, www.marketingcharts.com, Mar 5-09
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