CauseForce, an event planning firm that works with nonprofit organizations, coordinated promotions for the 2009 Weekend to End Breast Cancer. The 60-km fund-raising walk happens once a year in Toronto, Calgary, Edmonton, Montreal, Ottawa, and Vancouver.
Ballet troupes from the George Brown College School of Dance performed in shopping malls located in each of these cities. 27 ballerinas performed at each mall. 3 of the 27 ballerinas wore pink tutus to symbolize that breast cancer impacts one in every nine Canadian women. The remaining 24 ballerinas wore black tutus.
source: BizBash Toronto, 1/26/09
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