Another interesting advertising campaign, brought to my attention via MediaPost's Amy Corr. Thanks, Amy!
Schincariol, a Brazilian-based brewery and beverage maker, launched an outdoor campaign to promote moderate consumption of its Primus beer brand.
Lampposts and fire hydrants located in close proximity to entrances and exits of discos, nightclubs and events in São Paulo were wrapped with small mirrors, in an attempt to remind partygoers that having a good time inside the club is great; but, think twice about drinking and driving when leaving the club.
Aside each disco-themed object was a post that read: "Nao acabe sua noite aqui. Se beber nao dirija," or, "Don't end your night here. Don't drink and drive."
Lew'Lara/TBWA Publicidade S.A. created the campaign and selected fire hydrants and lampposts to be mirrrored because they're objects most likely involved in car accidents.
source: Disco-Themed Campaign Promotes 'Staying Alive' After Night Of Partying, Amy Corr, MediaPost.com, Dec 08, 2008 03:03 PM
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