Wednesday, April 1, 2009

Seattle Ice Scupltures Used to Convey Water Shortage

Commemorating UNICEF's 2009 Tap Project and World Water Week (March 22-28), Publicis in the West placed melting ice sculptures shaped like children throughout Seattle.

The "Ice Children" were on display at Westlake Center alongside a sign asking passersby: "What happens to children when the water runs out."

"Each day, 4,200 children die from a lack of drinking water," continues the sign.

The sculptures aimed to raise funds and awareness for clean drinking water.

Optimedia handled the media buy.

Source: MediaPost Out to Launch April 1, 2009 e-newsletter.

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