Surfrider USA + Saatchi & Saatchi Los Angeles = Amazing!

Title: REAL BEACH TRASH: found on Redondo beach. August 21, 2005
Advertiser: SURFRIDER FOUNDATION
Product or Service: BEACH CONSERVATION
Advertising Agency: SAATCHI & SAATCHI LOS ANGELES
Copywriter: Felipe Bascope
Art Director: Michael Reginelli
Photographer: Kevin Necessary
Other Credits: Cco: Steve Rabosky; Ecd: Harvey Marco




Here are a few examples of “Catch of the Day,” a guerrilla ad campaign sponsored by Surfrider, to educate farmers’ market shoppers about the amount and kinds of pollution dumped into our seas.

Working with Saatchi & Saatchi, real life trash was collected from various American beaches, packaged to look like seafood, and then offered at various farmers’ markets.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios


Newport Beach, CA


South Padre Island, TX


Venice Beach, CA


Galveston Beach, TX


Long Beach, CA


Poipu, HI


Playground Signs
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/ Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Beth Noll
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Released: March 2008




Walrus
Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Art Director: Juan Bobillo
Account Director: Paul Goncalves
Production Company: Tool of North America
Director: Erich Joiner
Producer: Joby Ochsner
Edit: Rob Watzke/Beast Editorial
Editorial producer: Ashley Hydrick
Special effects: Mass Market LA
Sound design/Mix: Zac Fisher/POP Sound LA




"Make Waves" campaign - to show how quickly marine life is disappearing, a life-size sand sculpture was built on the beach in Long Beach, CA. The sculpture naturally deteriorated, revealing a sign and the true message of the piece.




This film wasn't done by Saatchi & Saatchi, but it's amazing, too: