Wednesday, March 11, 2009

A Day In the Life of a Mentos Intern

BBH created an entertaining buzz marketing campaign for Mentos, with a $0 budget, that spread organically, while embodying the Mentos culture and philosophy.

They hired an intern for the Mentos corporate offices in Kentucky, put him on a live web cam for eight hours a day, and offered him up to anybody in the world as "the intern for everyone".

Unfortunately Trevor's internship is over and the Mentos Intern site is no longer live, but check out this hilarious video. Anyone who has ever had an internship will get a particularly big hit out of this ...


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