Saturday, January 31, 2009

Dylan, will.i.am & Pepsi


Superbowl Sunday - watch for this new 60-second Pepsi commercial, called "Refresh Anthem."



Created by TBWA/Chiat/Day, Los Angeles, the ad uses Bob Dylan's song from the 70's, "Forever Young", and updates it for the modern generation.

The first half of the commercial features Dylan; second half features the one and only will.i.am. Lighters are replaced by cell phones, Shrek replaces Gumby, but the American spirit is the same.

The commercial ends with "every generation refreshes the world."

Nicely done.

No comments:

Post a Comment