Google has simplified the application process for nonprofits. Once a nonprofit's application is approved by Google, the nonprofit can access a collection of products for nonprofits, including:
* up to $10,000/month in advertising on Google AdWords to reach more donors
* free or discounted Google Apps to cut IT costs and operate more efficiently
* premium features for YouTube
* mapping technologies to raise awareness of the nonprofit's cause
Need help with these tools? First, check out the educational videos, case studies and a discussion group for nonprofits. Also check out the brand new Google for Nonprofits Marketplace, which connects nonprofits with professional service providers who have agreed to offer their services for a free or discounted rate.