I came across this note in the Stanford Center for Social Innovations piece Nonprofits Must Change as Old Charitable Funding Models Decline:
Jim Gibbons, president and CEO of Goodwill Industries International Inc., founded in 1902, said the organization has made the leap from old-line charity to a modern social enterprise that puts people to work in careers in financial services and computer programming, not just repairing donated goods. "We have always been driven by the marketplace," he said. "We are a workhorse organization, not a show horse organization" where anyone can see the impact their donations can have on people’s lives.
He added that he prefers the term social enterprise to charity. The difference, he said, is engagement. " We give everyone in the organization the ability to solve problems," he said, and the ability to move with the marketplace and clients. "The day we start existing for headquarters is the day we die. We have to exist for the community."