Whale Meat. It's What's for Lunch. In Japanese Schools.

Animal Planet promoted the upcoming season of "Whale Wars" last week by wrapping delivery trucks in New York so it appeared they were delivering canned whale meat, similar to what is actually sold in Japan.



In addition, street teams handed out cans of faux whale meat at the South Street Seaport, Washington Square Park, Union Square and Madison Square Park, among other locales. The cans contained red licorice, but only enough to line the bottom of the cans.



IntranMedia wrapped the trucks and Discovery Creative designed the cans of whale meat.

source: Out to Launch, MediaPost, June 10, 2009