Tuesday, May 12, 2009

Target uses Facebook to connect with Consumers & Give Back

Actress Rosie Perez poses with Bullseye the Target dog at the Los Angeles Film Festival 2007 Spirit Of Independence Award Ceremony Honoring Clint Eastwood.

Target is inviting consumers to help the company decide how to donate $3 million, as a part of the "Bullseye Gives" program.

For 2 weeks, Facebook users can go onto Target's "Bullseye Gives" Facebook Page, and vote for one of 10 charities pre-selected by Target. The number of votes each charity receives will determine how much money they receive from the $3 million allocated for the program.

The charities up for a piece of the donation are:

* American Red Cross
* National Park Foundation
* Breast Cancer Research Foundation
* Operation Gratitude
* Feeding America
* Parent Teacher Association
* HandsOn Network/Points of Light Institute
* St. Jude Children's Research Hospital
* Kids in Need Foundation
* The Salvation Army

All votes and dollars allocated will be updated in real time on the Facebook page throughout the course of the contest.

Target will announce the final results on May 26th.

Target is also helping consumers connect with service and volunteer opportunities in their local communities through the Facebook page.

source: Target Lets Facebook Fans Dole Out $3 Million, Sustainable Life Media, May 11th, 2009.

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