Wednesday, May 6, 2009

Reaching the Conscious Consumer


This is an interesting panel discussion from the LOHAS 2008 Conference in Boulder, CO on cause marketing partnerships.

LOHAS = Lifestyles of Health and Sustainability

Moderator - Rob Lederer (Management Resources)
Panelists - Ellen Feeney (White Wave), Eric Friedenwald-Fishman (Metropolitan Group), and Patrick Nye (Bonneville Environmental Foundation)

The panel discussion is broken up into 7 video segments.

Part 1 can be viewed here.

Part 2 can be viewed here.

Part 3 can be viewed here.

Part 4 can be viewed here.

Part 5 can be viewed here.

Part 6 can be viewed here.

Part 7 can be viewed here.

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