Friday, April 3, 2009

Let's Face It!

This campaign, "Let's Face It!", created for Bioré, earned the agency Enlighten a nomination for Standalone Video (Not Principally Deployed on YouTube) at the 2008 OMMA Social Awards in NYC.

To promote bioré's line of facial and skin care products, Enlighten created a series of entertaining vignettes called "Let's Face It!"

The four-episode series incorporates a different Bioré product. The vignettes are hosted on a branded microsite, which was surrounded with Bioré product promotions and links sending users to additional information.

Here's Episode 4: Saving Face:

Make sure to check out the microsite, too.

Credits: John Gray, vice president, interactive media; Courtney Nowicki, associated director of interactive marketing; Karl Tiedemann, Senior Creative Lead; Ami Walsh, Senior Interactive Designer; Sheila Geis, Project Manager; Carlos Pena, CondeNet; Regina Chen, CondeNet; Show Cobra Productions, Inc.

I also really like this nominee in the same category - promoting Unilever's Sunsilk’s new "Color Boost."

Through Vibrant in-text advertising, Unilever highlighted the words 'blondes' and 'brunettes' inside relevant web content and delivered its sassy ‘Color Showdown’ video creative. Vibrant enabled Unilever to create a virtual duel between the two, perfectly illustrating the battle between blondes and brunettes while conveying product attributes.

In order to fully appreciate this campaign, you need to check out the example, here.

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