Friday, April 3, 2009

Caraoke. (No, that wasn't a typo.)

Nominee for a Webby Award - People's Choice - in the category of Online Guerilla Marketing:

VW CARAOKE

VW has been out representing at Autoshows around the country. Usually these Autoshows are pretty boring. This year we wanted to create something that didn't just let people look at the cars - they got to have a lot of fun in them. For the New Beetle we dared autoshow-goers to lose their cooler-than-thou cultural shackles and be recorded singing along to songs by a dash mounted camera inside a New Beetle, called the VW Caraoke.

These videos were then automatically uploaded to vwcaraoke.com, where all you’ve got to do is choose your city then watch, listen and laugh as people cut loose in the VW Caraoke. Each video can be also be rated by the users and is available on YouTube, giving users the option to mail it to friends or share it on their own personal websites.


Here's an example - filmed in a GTI MkV at the LA Auto Show on 11/25/07.



Another good one - filmed in a VW New Beetle at the North American International Auto Show in Detroit, 01/12/07.

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