Wednesday, April 22, 2009

Ben Harper Celebrates Earth Day in Italy with National Geographic

To celebrate Earth Day, Nat Geo Music channel is hosting a live broadcast concert featuring Grammy award-winning artist Ben Harper with Relentless 7, in Rome's famed Piazza del Popolo.

Nat Geo Music launched in October 2007 and is now available in Italy, Portugal and Latin America with further expansion expected globally. The channel is part of National Geographic Channels International (NGCI), along with the National Geographic Channel, National Geographic Channel HD, Nat Geo Wild and Nat Geo Adventure.

The concert will air live on April 22nd beginning at 8 p.m. in Italy (2 p.m. US EST), and will be featured simultaneously on Nat Geo Music channel,, in the United States and internationally. All of the concert's carbon emissions will be offset by planting 1,000 trees this fall in Rome's Riserva della Valle dell'Aniene park. The project is run through Impatto Zero, an initiative from Italian organization LifeGate that enables individuals and organizations to offset carbon emissions through tree-planting.

The concert will also mark the debut performance of Bibi Tanga & The Selenites, one of the first signings to Nat Geo Music's new record label. In celebration of Earth Day, Nat Geo Music will release Bibi Tanga's It's The Earth That Moves EP on April 21. The digital-only EP will mark the first ever release on the recently launched Nat Geo Music label. Also on stage will be Subsonica, an Italian-based group whose fusion of electronic and rock music helped them sell out their most recent European tour.

The Nat Geo Music concert is just one of the many events that National Geographic Channels International will be holding around the world to help raise environmental awareness and encourage everyone that "what you do counts." Digital exhibits featuring imagery from photographer James Balog for National Geographic Channel's "Extreme Ice" will be held in select territories, including India and Taiwan. The images uniquely illustrate the effects of climate change on the coldest regions of our planet through special time-lapse camera technology. In Portugal, National Geographic Channel has constructed an eco-friendly house that demonstrates how to "green" your home without making a huge investment or foregoing everyday comforts.

Embracing the concept of raising awareness through music, National Geographic Channel in Latin America has launched a music contest through MySpace for viewers to submit a song that helps increase understanding about significant environmental issues. National Geographic Channels International has also recently partnered with the EMI record label and Spanish band Macaco on a special music video for Earth Day featuring acclaimed actor Javier Bardem.

This album will be released in the USA on Tuesday, May 5, 2009.

Source: Nat Geo Music Celebrates Earth Day With Ben Harper & Relentless7 Live In Concert, Nat Geo News, 4/6/09

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