Title: CALENDAR SURFRIDER
Advertiser/Client: SURFRIDER FOUNDATION
Design/Advertising Agency, City: Y&R FRANCE, Boulogne Billancourt
Les Six, Director Creative, Young & Rubicam France
Alexandre Hildebrand, Copywriter, Young & Rubicam France
Louis Carpentier, Director Artistique, Young & Rubicam France
"If Only the Sea Could Fight Back"
Client: Surfrider foundation
Agency: Young & Rubicam, Paris
Copywriter: Loic Froger
Art Director: Bernard Lebas
The Surfrider Animals campaign was developed at Young & Rubicam Paris by creative directors Les Six, art director/copywriter Louis Carpentier, with art bought from Corbis by Nejma Tazit.
Surfrider Foundation in France launched a series of print advertisements, “Les Animaux”, showing the world as it would be if sea creatures were forced to adapt to a world without sea water. We’re shown landscapes as the home of the lobster (homard), octopus (pieuvre), seahorse (hippocampe), and eel (murène). “The sea is at risk of becoming uninhabitable. Join us before it is too late. www.surfrider.fr”
This was both video and print ads - the copy of the ad reads, ‘Unfortunately the beach doesn’t clean itself. Cleaning days March 23rd, 24th, 25th. Surfrider Foundation’. The advertisement was created by Young & Rubicam, France.