Thursday, March 5, 2009

Artists Endorse Products They Actually Use

Shure microphones' new "Reason Why" print campaign features artist endorsements.

You'll see these ads in magazines like Relix, Metal Edge, Performer, Performing Songwriter, American Songwriter, Alternative Press and Jazz Times.

The ads were created in-house. Spark handled the media buy.

Source: Media Post's Out to Launch, Amy Corr, March 4, 2009.

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