Monday, February 16, 2009
Step On Me
In 2008, the Canadian-based agency Taxi 2 created a campaign to promote Coca-Cola's Fanta soft-drinks in Canada.
Building on Fanta's brand positioning "Play Starts Now", Taxi 2 created Fanta-branded "Play Puddles" ads, and affixed them to shopping mall floors across Canada.
Each droplet of Soda, when stepped on, makes a different noise, encouraging shoppers to stop and interact with the ads. Maybe visit a vending machine in the mall, afterwards, to quench their thirst? :)
Coca-Cola videotaped consumers interacting with the ads.
Talking Puddles, by Amy Corr, Feb. 16, 2009, MediaPost enewsletter