Monday, February 16, 2009

Step On Me


In 2008, the Canadian-based agency Taxi 2 created a campaign to promote Coca-Cola's Fanta soft-drinks in Canada.

Building on Fanta's brand positioning "Play Starts Now", Taxi 2 created Fanta-branded "Play Puddles" ads, and affixed them to shopping mall floors across Canada.

Each droplet of Soda, when stepped on, makes a different noise, encouraging shoppers to stop and interact with the ads. Maybe visit a vending machine in the mall, afterwards, to quench their thirst? :)

Coca-Cola videotaped consumers interacting with the ads.

Talking Puddles, by Amy Corr, Feb. 16, 2009, MediaPost enewsletter

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