Wednesday, January 14, 2009

Made Ya Look!

If you find yourself driving along I-405 in So Cal, then keep your eyes out for this billboard --

Mammoth Mountain, a So Cal ski resort, has errected a billboard on the 405 that looks like a half-pipe. The billboard even features an airborne snowboarder in actual clothing.

This billboard launches Mammoth's new tagline - "Play Big."

In keeping with the new tag-line, Mammoth customers now receive a 7-foot-wide trail map in their VIP kits.

Created by David&Goliath.
Media buy handled by Initiative Media San Diego.

source: Amy Corr's MediaPost e-newsletter, "Out to Launch", Wed. Jan. 4, 2009.

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