Wednesday, December 10, 2008

The Week's Best Ads, Websites, and Promo Launches

source: MediaPost Amy Corr's "Out to Launch" 12/10/08 e-newsletter:

Titus Bikes -- The ads are running in all major mountain biking magazines, except Mountain Bike Action, which refused the creative. TDA Advertising & Design created the campaign and media buying was handled in-house.

Vancouver Aquarium's Ocean Wise program --Ocean Wise reaches out to participating restaurants and helps them make environmentally friendly seafood purchases. Diners who order the special meals, highlighted on the menu, are doing their part in keeping ocean life healthy and plentiful. Creative matches images of recognizable environmentalists like Jane Goodall, Bob Hunter and Paul Watson with average people eating seafood at a restaurant. TAXI Vancouver created the campaign.

PBS' six-part documentary, "Make em laugh: The funny business of America" -a nationwide TV spot with Jim Lehrer, created by MGH.

HP's TouchSmart desktop PC and Pavilion dv5 Entertainment Notebook PC - a holiday campaign including TV and viral ads, created by McCann Worldgroup San Francisco.

TV ad -

Viral ads -

IKEA Canada's outdoor holiday campaign -- online and outdoor holiday campaign using IKEA pieces to spell out holiday wishes in English, and French. Includes a 3-D installation on the Gardiner Expressway in Toronto that spells out joy using actual, not photographed, pieces of furniture. Online ads are running on,, and Zig created the campaign and Mindshare Canada handled the media buy.

AARP's real-life stories about average Americans who had to declare bankruptcy due to healthcare-related costs. Both TV ads direct viewers to a website that houses more stories, educational articles and resources about the "Divided We Fail" platform. GSD&M Idea City created the campaign and handled the media buy.

This is from a different series, but I really liked this one --

iPod Touch launched an online version of the TV ad "funnest" that's running this week on Yahoo Games. TBWA/Media Arts Lab created the ad.

Brand Jordan's "Simple Math" -- football ad. Created by Wieden+Kennedy New York.

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