Monday, December 15, 2008
Olympian & Sports Marketing Pro -- Michael Phelps
Interesting that Advertising Age considers this athlete to be one of the top 10 advertising professionals who made their mark, in 2008. In fact, Michael Phelps is ranked #2. Keep an eye out! This isn't the first time that I've heard his name mentioned, in connection with advertising.
Michael Phelps rocked the sports–and sports marketing -- universe by winning a record eight gold medals at the Beijing Olympics. The record-setting haul instantly made the swimmer one of the most desirable endorsers on the planet. But he signed with Subway after months of public adoration of McDonald's and, after shunning General Mills' Wheaties for a deal with Kellogg's Frosted Flakes, he was caught with GM's Honey Nut Cheerios.
People Who Made Their Mark: Plus Whom to Watch Next Year and Inspired Names, By Ad Age Staff, published: December 15, 2008