Tuesday, December 23, 2008

NBA's LeBron & Garnett - ad of the year?

Advertising Age's choice for #1 Ad of 2008:

NBA: "LeBron & Garnett"
Agency: Goodby, Silverstein & Partners
Executive Creative Director/Copywriter: Jamie Barrett
Associate Creative Director/Copywriter: Ari Weiss
Associate Creative Director/Art Director: Stefan Copiz

There are a series of ads like this, from the NBA. Check out the NBA youtube channel for the rest of the ads.

Here's a video about the making of the ads:

This ad hit the pop culture scene - check out the Time Magazine cover, and the Saturday Night Live skit.

watch the SNL skit here.

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