Monday, November 24, 2008

Style that makes a Difference -- shoes

Shoes that Make a Difference -- three cause marketing examples:

PHOTO: Hunter PR
You could be sporting these autographed Jack Johnson flip flops if you win!

Barefoot Wine Beach
Rescue Project Charity Auction

From December 2 - 12, 2008, visit: to bid on shoes previously owned, and kicked off by your favorite eco-minded celebrities: Andrew Keegan, Cameron Diaz, G. Love, Lisa Anderson, Matt Costa, Nick Hexum, Matthew McConaughey, Sal Masekela, Jack Johnson, Sophia Bush, Kelly Slater, and Tristan Prettyman.

All proceeds from this auction will benefit the Surfrider Foundation.

The Shoes for our Shores charity auction is a step towards improving the state of our coastlines,” said Matt McClain of the Surfrider Foundation. “We’re stoked and grateful to see some of our long-time celebrity supporters kicking off their shoes and going ‘barefoot’ for the Surfrider Foundation.”

For additional information, contact:
Marieke Bianchi, Hunter PR
212-679-6600 x249

TOMS Shoes, Paste Magazine and Brett Dennen are giving fans a reason to say “thanks” this Thanksgiving.

One (1) Grand Prize winner will win a prize pack including a pair of TOMS Shoes designed by Brett Dennen, Brett’s new album, and a year-long subscription to Paste.
(4) Runners-up will also win prize packs including:
- an exclusive pair of TOMS shoes autographed by Brett Dennen
- a copy of Brett’s new CD Hope for the Hopeless
- Yearlong subscription to Paste
You can enter the contest here.

For more info about the amazing TOMS Shoes, founded by young entrepeneur Blake Mycoskie, check out this video:

While we are on the subject of Brett Dennen and shoes, in 2007 Brett toured with Guster on the Crocs’ Next Step Campus Tour. The tour promoted eco-friendly green initiatives while educating attendees on ways to help the environment. The tour stopped at fifteen colleges, including Gonzaga University, the College of William and Mary, North Carolina State University, Michigan State University, Pennsylvania State University, the University of Vermont, the University of Florida, Furman University, Georgia Southern University, Murray State University, Vanderbilt University, Indiana University, and Williams College.

I just read about SolesUnited, Crocs' cause marketing campaign -- consumers drop their old Crocs off at an authorized donation center, where they are shipped to SolesUnited. SolesUnited grinds them up (along with rubber scraps from the manufacturing process) and makes brand new shoes. These shoes are given to people who need them.

An explanation of the program, from Crocs:

In this video, SolesUnited, the Houston Rockets and Feed the Children deliver Crocs shoes and boxes of food to Hurricane Ike victims.

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